Scouting America — Recruitment Campaign
Role: Creative Direction, Concept Development
The Ask: Reposition Scouting as something modern, accessible, and still meaningful.
The Idea: Let David Montgomery tell his own Scouting story.
What We Made: A one-day shoot with David and real Scouts, showing how the lessons stuck—and how Scouting fits into real life today.
Why It Worked: It was honest, emotional, and hit both parents and kids. The message landed.