Great Clips X March Madness

The Ask: Make Great Clips stand out as the Official Hair Salon of March Madness during one of the most talked-about moments in sports.
The Idea: While fans focused on buzzer beaters and bracket busters, we gave them something else to talk about: $10 off haircuts.
What We Made: A campaign starring SNL’s Mikey Day as an over-the-top Great Clips superfan, popping up anywhere and everywhere to push the deal—whether anyone asked or not.
Why It Worked: It was unexpected, funny, and perfectly timed. The content broke through the noise and made the $10 offer part of the Madness.

Role: Creative Direction, Concepting, Scriptwriting, Talent Direction, Social Campaign Oversight