Great Clips x
College Football Playoff

The Ask: Bring Great Clips’ role as the Official Hair Salon of the CFP to life across social, earned, and broadcast.
The Idea: Show how players, fans, and game day personalities get ready with Great Clips.
What We Made:

• Social content with Riley Leonard, Dillon Gabriel, and other NIL athletes

• Influencer posts from Jesse Palmer, Natalie Rose, and student creators

• On-site content from CFP Media Day with player interviews

• National TV spots in partnership with Hunt Adkins

• A $9.99 haircut offer launched mid-campaign

Why It Worked: The mix of athletes, creators, and fans made Great Clips feel like part of the college football experience—not just a sponsor badge.

Role: Creative Direction, Campaign Strategy, Talent Sourcing, Scriptwriting, Video Oversight