AT&T Social + Newsroom Content

The Ask: Help AT&T show up online with content that feels less like a telecom and more like a brand with a point of view.
The Idea: Create social-first content that connects AT&T to culture—whether it’s tech, entertainment, or timely news.

What We Made:

• Social content and video coverage from major film and music festivals and brand events

• Editorial and video content for the AT&T Newsroom

• Animated explainers, short-form edits, and motion-led social assets for AT&T and its sub-brands

Why It Worked: The work helped AT&T feel current and human. We gave their audience real stories, not just updates—and built content that made people stop scrolling.

Role: Creative Direction, Writing, Editing, Event Content Capture, Motion Graphics, Social Campaign Support