ExxonMOBIL EVP — Bringing Employee Value Proposition to Life
Role: Creative/Art Direction, Design, Environmental Design, Brand System Development, Implementation Guidelines
The Ask: ExxonMobil’s Employee Value Proposition already had an established visual direction, but the system was still evolving. Our team was brought in to expand the work, strengthen the guidelines and help create consistency across new applications.
The Idea: Build on what was working and make the system easier to use. We refined the visual language, developed implementation guidance and created reference materials that helped the EVP scale across teams, formats and workplace environments.
What We Made: Brand and implementation guidelines, reference materials, environmental graphics and large-scale floor designs that brought the EVP into ExxonMobil workplaces.
Why It Worked: The system became more consistent without becoming more restrictive — giving teams clearer guidance while preserving enough flexibility for new applications.
