Subway: Deli Heroes & Subway in the Sky

The Ask: Support the launch of Subway’s new Deli Hero subs with content and design work that felt big, bold, and worthy of national attention.
The Idea: Help bring to life a once-in-a-lifetime experience—Subway in the Sky, a flying footlong blimp that served sandwiches 1,000 feet above ground—and turn it into real social buzz and branded content.
What We Made:

• Captured video and photo content at key Subway in the Sky tour stops, including Kansas City

• Directed and produced social content during a Super Bowl activation

• Helped design branded graphics for new sandwich launches

• Designed the Deli Heroes lunchbox giveaway used for PR and on-site experience
  Why It Worked: Subway’s campaign was already attention-grabbing. We helped make sure the creative matched the ambition. Content from the activation supported the brand across owned and earned media, and added to a long stretch of positive momentum for the brand.

Role: Creative/Art Direction, Campaign Concepting, Content Capture, Video Direction, Design, Production